Journal
From Seed to Jeans
Toughness
Toughness is often seen as the essence of denim; but to be truly tough is to be utterly uncompromising. Reaching far beyond the physical toughness of the denim textile itself, is the toughness of the spirit of its production, and the unwavering ethos of the craftsmen who make it.
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CONCEPT
About This Project
Nestled in the centre of Osaka, Amerika-mura (American Village) was absolutely booming with the latest in music and fashion culture in the 1990s. It was here that Samurai jeans was born, in a little vintage clothing shop, right in the middle of this booming epicenter of creativity....
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OLD BLUE x SAMURAI JEANS
[ OLD BLUE ]
Old Blue is a denim brand based in Jakarta, Indonesia. They are extremely particular about their fabrics and materials, as well as all the processes involved in making their products, and have fans all over the world due to this high level of quality....
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